How to Use Twitter Social Videos to Boost Your Business Visibility

Why Incorporating Video on Your Twitter Account is Good For Social Marketing

Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.

Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.

The fact of the matter is: Twitter users embrace video.

This infographic at the bottom of the article from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.

Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to showcase your expertise and provide insights on industry trends your followers would be interested in hearing about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo icon.

2. Next tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.

3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing, tap the reverse camera icon.

4. If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.

5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again.

6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well.

7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are needed.

8. Tap Tweet to share your video!

You can also use a pre-recorded video that’s either on your phone or computer by simply tapping/clicking the Image icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided 5 social media video marketing strategies you can use to help showcase your business that can give you some inspiration.

Keep in mind Twitter followers are coming to this platform with a “discovery” point of view. With Twitter being more focused on what’s happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the discussion to see how they are impacted by something that has happened in your industry.

Respond to someone’s tweet with a video. Doing this provides you with a great opportunity to have your followers get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it’s at with online marketing trends so why not use video on Twitter to help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn’t work for you. Be sure to keep an eye out on your Twitter stats to get the full scope of your efforts.

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Belfast Shopping

Belfast shopping in the Greater Belfast Area
I am a man and therefore no absolutely nothing about shopping. However I am a married man with an excellent shopping wife and two twenty year old shopping daughters. When I came to write this post, I therefore went to them for their expert advice, so here goes. With the Peace Process now in place many people are now either returning to shop in Belfast, or are visiting Belfast for the first time. When visitors are discovering is that there is a thriving cultural scene along with a very unique heritage. There has been a complete regeneration of the city over the last five years and Belfast is a much changed city.

Belfast is now awash with prestigious shopping malls like the Victoria Square Shopping Centre and CastleCourt Shopping Centre. There are many big brand High Street stores, family run businesses, luxurious designer shops and speciality shops to chose from. These combined with a huge variety of pubs and restaurants is more then enough to have a cracking day out with your credit card. Belfast also has many visitor attractions, fascinating tours, award winning hotels and a great nightlife to match.

If you like your style then start in Donegall Place with stores like Karen Millen and Zara and not far from that the CastleCourt contains Debenhams, GAP and Warehouse. The new Victoria Square Shopping Centre has shops like Apple, CRUISE, House of Fraser and Build A Bear. There are also streets in the City Centre such as Liberty Blue, the Carter Style Emporium and stores like Rio, Brazil, Hilfiger, Miss Sixty and Diesel. Slightly out of town on the busy Lisburn Road, you will find an array of unique boutiques and designer Meccas. It is known locally as the “BT9″ area, which is simply a post code associated with a good area to live in. There are a host of great spas, restaurants, chocolate specialists and grooming parlours there as well so you will not be spoiled for choice.

In the remainder of the City there are also some great boutiques in Bloomfield Avenue including Utopia, Equinox, Steensons and The Wicker Man. There is also the multi award designer Una Rodden in Arthur Street just off Corn Market who designs for many celebrities. Catherine B makes much sought after jewellery and Mary Rose McGrath is famous for her dress design. Anita Flavin is also a famous shoe designer for celebrities such as Christine Bleakley, Shirley McLaine and Zoe Salmon.

My wife and daughters usually begin here in the Victoria Square Shopping Mall in the City Centre and check out what is new there. There are also a couple of good cafes inside the House of Fraser and I especially like the small coffee shop. Their coffee is fabulous. There are around 70 stores there so plenty to do and see. It is also packed with other eating places which offer a variety of dining options to suit almost any taste.

From there they move out and into Corn Market, browse through the shops there and make their way across to CastleCourt Shopping Mall. After that they could end up anywhere. The Ormeau Road has recently become a haven for top independent boutiques. This includes the rather exclusive Evelin Brandt, a very stylish European woman’s label.

Just a 10 minute taxi ride from the city centre is the chic Bloomfield Avenue and Belmont Road in the East of the City. If you are into Vintage, then make a point of visiting Raspberry Beret. You will also find there The White Bicycle and The Peel Fashion Store. From there it is easy to get to the range of cafes in the Connswater Shopping Centre. I have mentioned the Lisburn Road (BT9) area in the leafy suburbs of the Malone Road which is close to Queen’s University. This is best described as “every girl’s dream come true.” If you are looking for the top names in couture, accessories, beauty and designer shops then this is the place for you. It is often called a mile of style. It is rich with some of the best Art Galleries in Belfast.

Here is a quick list of Shopping Centres in Belfast and the Greater Belfast Area:

  • Abbey Centre – in Newtownabbey about 15-20 minutes from Belfast City Centre
  • Boucher Road Retail Park – a 10 minute taxi drive from the City Centre and includes shops like New Look, Next and Matalan
  • Bow Street Mall – In Lisburn which is a 20 minute drive or taxi ride from Belfast.
  • Castlecourt – right in the middle of the City Centre and has Debenhams, GAP and Miss Selfridge, Bargain Books
  • Castle Mall – In the town of Antrim and about half an hour from Belfast City Centre
  • Connswater – Bloomfield Avenue with over 50 shops including Tescos, Argos, Dunne’s Stores and Game.
  • De Courcy Centre – In Carrickfergus and about 30 minutes from Belfast City Centre
  • Forestside – This is in Upper Galwally about 15 minutes from Belfast and very popular – includes M&S, Sainsburys and Dunnes.
  • InShops – Right in the centre of Belfast and has many different shops, Oriental Art, Babes and Braids
  • Junction One International Outlet Centre – In Antrim about 30 minutes drive with over 70 stores and 60% discounts (My daughters fav)
  • Lisburn Square – In Lisburn and about 20-30 minutes driveand a trendy place to be seen
  • Queen’s Arcade – The Victorian decadence of this beautiful arcade and includes Lunn’s stores famous for their jewellery, Atelier and others
  • Sprucefield Shopping Centre – a short taxi ride away with shops like M&S, Boots, JJB Sports
  • The Outlet – In Banbridge and a good 45 minute drive but again a designer outlet with great discounted prices.
  • Victoria Square – Right in the centre of Belfast and already discussed
  • Westwood Shopping Centre – In Belfast with stores like Safeway, SUperdrug, NPO and Tylers

This is a brief overview of shopping in Belfast and I hope it gets you started for now.

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Work From Home Typing Jobs – Online Typing Jobs & Where to Find Them

Are you one of the thousands of people searching for online typing jobs that will allow you to work from home? If so, you have probably seen many scams. If you are beginning to wonder if there even is such a thing, let me assure you there is. Here is some information you need to find the work you are looking for!In the last few years, the internet has exploded with opportunities. This is why you will see more and more scams. People try to make money with programs that are simply worthless. Don’t despair – there are real work from home typing jobs out there. Whether you want to work for yourself and be your own boss or work for an actual employer, there are options.Here are a few tips about online typing jobs, and how to avoid scams.1. Any site that promises thousands of dollars a week or month is something you want to stay away from.2. To make money from home, you will have to work. Nothing is free in this world, online or off.3. Check the credibility of the site out. If you come across an opportunity that looks genuine, check to see how long they have been in business. Also look for a guarantee if there is a charge, and make sure there is an email address to contact the company.4. Be aware that there are legitimate work from home opportunities that charge a one time fee. Many people believe that if there is a fee involved, that it is a scam. This isn’t always true. Some sites charge a one time membership fee. This fee allows the site to provide online help to you, software to perform your job if needed, and updating the database with current employers.This information should help you differentiate between real jobs and opportunities that may be scams.Work from home typing jobs can also include self employment work. If you are a good writer, there are ample opportunities to write for other people and make as much money as you want to make! By becoming a freelance or ghost writer, you can write articles and web content for other webmasters on various topics.If you choose to work for an employer doing online typing jobs, there are various forms of work available. Transcription, coding, editing and web design are a few options you have to choose from. You can also be paid to place ads for big online companies. If someone makes a purchase from the ad you placed, you get paid a good commission.Well, I hope this information has helped you see that there truly are work from home typing jobs available. Through months of research, I have found the best opportunities available for online typing jobs, and I will share them with you! Visit our site and you can be one of the millions of people who work from their own home.

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